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Search results for “digital ad spending”
Ctrip starts to deliver combined impact of group companies
03/19/2018
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7:39:04 PM
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The online travel group has singled out the performance of its international businesses, along with the contribution from registered users and the growth in lower-tier cities in China.
ChinaTravelNews Briefing: Booking’s reinvention, Mafengwo’s funding and more
12/25/2017
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3:07:29 PM
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We join the dots of the events that took place in the past two weeks to offer insights into the Chinese tourists, travel startup funding rounds, major OTAs and internet giants’ technology solutions in China.
Priceline rethinks digital advertising in favor of TV
11/07/2017
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4:00:22 PM
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Priceline plans to ramp up brands marketing spending on TV and reduce digital marketing spending. Estimation shows Priceline’s digital ad spend in 2017 could reach $4.3 billion.
Google Travel is worth $100 Billion — even more than Priceline
09/19/2017
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8:49:12 AM
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Skift estimated Google’s travel business could be worth $100 billion, contributing about 15% to Google’s $650 billion market cap; Google travel revenue in 2016 was expected to be $11.2 billion.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017
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10:05:17 AM
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When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
The world's 5 fastest growing cities for tourism are all in China
10/25/2017
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9:30:12 AM
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The world's top 10 fastest growing tourism cities are all in Asia, according to new data from the World Travel and Tourism Council.
Travel CMOs weigh keeping brands on TV in a digital marketing world
10/02/2017
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2:17:46 PM
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Global companies like TripAdvisor and Expedia’s Trivago will spend millions of dollars on TV advertising this year and some of their ads are among the most recognizable TV ads in certain markets.
Online or offline, completing a transaction is getting easier than ever
10/19/2017
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3:06:29 PM
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One extra click or filling an extra blank for personal details can result in cart abandonment. Airlines eyeing Chinese customers need to keep up with the payments arena for better shopping experience.
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